Pharmacy U

All posts tagged Gerry Spitzner

Email marketing is here to stay. What’s that mean for pharmacists?

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Even in 2019 people still open emails; email marketing is here to stay and should be a part of an online marketing strategy. You might think that email marketing is dying or dead but this is a myth. It actually remains as the best way to engage. Read more

Pharmacy businesses and the need for online marketing

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Gerry Spitzner
How can pharmacy businesses offering products or patient services raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. Read more

You have a pharmacy business. Now what?

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The old saying “nothing remains constant except change itself” must have been written by someone well-versed in the day-to-day operations of retail pharmacy. Read more

How to spread the word about your pharmacy services

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Gerry Spitzner
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Read more

Retail pharmacy’s street fight in an online age

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Gerry Spitzner
We’ve seen remarkable change in our lifetimes, but what we’re experiencing now is different. It’s not just evolutionary change; it’s transformative change that requires us to alter our patterns of behaviour and learn new skills. Read more

How to play the pharmacy numbers game

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Two chronic afflictions can kill your retail pharmacy business – too much inventory and high overhead. If they get out of control, either one can ruin your business. Today, you have no excuse for losing control. Read more

3 top tips to become more customer-focused

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Gerry Spitzner
Patient services are about applied health benefits, not just features. Read more