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All posts tagged marketing

Are you ready to drive your upselling?

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Upselling is a sales technique to induce consumers to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. When many people think of upselling, they envision a fast-food restaurant server offering fries or an apple pie with their order. Read more

BLOG POST: Shout it out! Patients want to hear about your services

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Gerry Spitzner
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Read more

Competitive advantage. How do you get patients to switch to your pharmacy?

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Time after time it’s the same story. You look at advertising from most pharmacies and the message is always “transfer your prescriptions” or “fast, free, and easy transfers”. Read more

Apex Pharmacies’ marketing magic

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In 2010, pharmacists in Ontario were reeling from the changes to generic drug pricing and professional allowances. While many pharmacy owners felt safe from the shift, Bruce Winston, president of Apex Pharmacies, realized these changes would likely set a precedent for other provincial governments. Read more