Pharmacy U

All posts tagged marketing

The fine art of pharmacy service upselling

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boivin
Upselling is a sales technique to induce consumers to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. When many people think of upselling, they envision a fast-food restaurant server offering fries or an apple pie with their order. Read more

How to spread the word about your pharmacy services

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Gerry Spitzner
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Read more

How do you get patients to switch to your pharmacy?

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PB_2015-07+09_A_OLCS6
Time after time it’s the same story. You look at advertising from most pharmacies and the message is always “transfer your prescriptions” or “fast, free, and easy transfers”. Read more