Pharmacy U

All posts tagged marketing

How to spread the word about your pharmacy services

Comments Off on How to spread the word about your pharmacy services
Gerry Spitzner
Suppose I told you I had developed a solution to one of your biggest life problems—the kind of problem that literally keeps you awake at night. Read more

How do you get patients to switch to your pharmacy?

Comments Off on How do you get patients to switch to your pharmacy?
PB_2015-07+09_A_OLCS6
Time after time it’s the same story. You look at advertising from most pharmacies and the message is always “transfer your prescriptions” or “fast, free, and easy transfers”. Read more

Upselling pharmacy services without annoying your patients

Comments Off on Upselling pharmacy services without annoying your patients
PharmacyFinance_Vertical_Tagline2Lines_web_RGB_E
Upselling is a sales technique to induce consumers to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale. When many people think of upselling, they envision a fast-food restaurant server offering fries or an apple pie with their order. Read more

Apex Pharmacies’ marketing magic

Comments Off on Apex Pharmacies’ marketing magic
Sandstone-Pharm-DWPhoto_20141016_0055-144x144
In 2010, pharmacists in Ontario were reeling from the changes to generic drug pricing and professional allowances. While many pharmacy owners felt safe from the shift, Bruce Winston, president of Apex Pharmacies, realized these changes would likely set a precedent for other provincial governments. Read more